Every single day I am challenged because I have not been effectively listening. It’s unnecessary, it’s unproductive, and it can actually cause discord. Here’s the scene; you are there, you’re in the room, you are standing right in front of someone, you smile, you nod, but what’s going on inside your head?
· Is this person for real…..?
· I know exactly what I’m going to say next, if I can just get a word in…!!!
Membership organizations are struggling to provide relevance that will keep their members engaged in whatever way is valuable to them. Each member is different. Each member has a different voice. Each member WANTS TO BE HEARD. If we come at them insistent on telling them what WE do, then how do we expect to hear what they NEED?
In the race relevance, I submit to you that your best shot is to reverse that scene above. Walk into the room and DELETE everything you THINK you should say; silence the conversation in your head.
Engage in a personal visit or a personal phone call with this platform:
· What is it that you need to succeed?
· What is keeping you up at night?
Ask the question and then SHUT UP and LISTEN. Engaging in listening WILL tell you exactly how you can be relevant to your members or clients.
Listening is an art and one that MUST be incorporated into your organizational culture. The words SILENT and LISTEN have the very same letters. You have to BE silent in order to LISTEN so it’s time to hush strategically and see the instant benefit for your organization AND for your partners!!